A closer look at the buying decision.
We examine the questions customers ask, what alternatives they consider and where conversations lose clarity. Your existing sales knowledge and customer feedback are useful inputs.
SERVICES / BUSINESS DEVELOPMENT
Business development.
Ask a better question.
Clarify your positioning, offers and customer journey before investing in the next website or campaign. Practical business development with The Absurd Company.
A USEFUL PLACE TO START
Make the opportunity clear before making the work.
Sometimes the website is only where a bigger question becomes visible. Who should buy from you? What makes the offer useful? Why does the conversation stop before someone commits? We help put those questions into a form the business can act on.
This work connects positioning, offer development and the customer journey. It can stand on its own or shape the brief for a website, content project or campaign. The aim is a clear decision and a useful next step, with the assumptions still visible.
THE WORK / DEFINED AROUND YOUR BRIEF
What we can
put together.
Positioning people can repeat.
We help describe who the business serves, what it offers and why someone would choose it. The language should be specific enough to guide the work and simple enough for your team to use.
An offer with fewer loose ends.
We work through what is included, what needs explaining and which details someone needs before committing. That can reveal a missing page, an unclear package or a question the sales process leaves unanswered.
A practical order of work.
The plan separates what needs resolving now from what can be tested later. We identify the next experiment, the people responsible and the signals that will help you judge it.
BEFORE WE GET INTO THE DETAILS
Bring the problem.
We'll ask questions.
A brief you can actually finish ↗- Which customers are a good fit, and what do they have in common?
- Where does the current sales conversation become difficult?
- What decision does the team need to make before investing in execution?
FAIR QUESTIONS
A little
more clarity.
Can we start here if we do not know what we need?
Yes. Bring a specific business problem and the information you already have. An initial scope can focus on discovery and direction before either side commits to a website or campaign.
What will we have at the end?
The proposal defines the outputs. They may include positioning, an offer outline, a customer-journey map or a prioritised brief. We agree on a useful decision the work needs to support, rather than producing a document without a next step.
Can you help put the direction into practice?
Yes. Website design, content and marketing can follow as a separately defined scope. The discovery work should make that scope clearer, including which parts your own team can handle.
A LITTLE MORE CONTEXT
Something
to think about.
A website brief you can actually finish.
What to tell an agency before a website project, what can wait, and a short worksheet to help you get the useful details down.
Read the story
Your homepage needs a clear next step.
Help people move from a good first impression to a useful action, with clear offers, specific button labels and a little less guesswork.
Read the storyWhat's on
your mind?