THE JOURNAL / NOTES FROM THE STUDIO
Good questions.
Better decisions.
A few thoughts on websites, content and making the next step clearer. Written for the people who have a business to run.
An unusual idea needs a stricter brief.
Five practical questions for deciding whether an unexpected brand or website idea deserves to be built, with examples from Absurd’s studio explorations.
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Before you redesign your website, ask these five questions.
A new look is only part of the brief. Start with the customers, decisions and business problems your website needs to serve.
Read the storyA website brief you can actually finish.
What to tell an agency before a website project, what can wait, and a short worksheet to help you get the useful details down.
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Your homepage needs a clear next step.
Help people move from a good first impression to a useful action, with clear offers, specific button labels and a little less guesswork.
Read the storyGot a question
of your own?