First, we listen.
Your goals, your customers, the things keeping you up. We find the real problem before deciding what to make.
WEB DESIGN & DEVELOPMENT AGENCY. INDEPENDENT BY NATURE.Oh, hi. We're Absurd.
Make a scene.Mean business.
You have something worth choosing.
Let's make that clear.
Custom web design and development, with the content and marketing around it. Help people understand your offer and take the next step.See the work & the thinking
in mind?Let's talk.
THE ABSURD COMPANYCREATIVE BY NATURE. COMMERCIAL BY DESIGN.
Same world.
Different
point of view.
DIFFERENT COMES NATURALLY.
A NOTE FROM US
Attention is a start.
Giving people a reason
to choose you is the job.
THE METHOD IN THE MADNESS
YES, WE MEAN BUSINESS.NO, WE DON'T HAVE TO BE BORING.
Your business has
more to it.
Let’s show that.
The usual website brief starts with pages. We start with the decision: what would give someone a better reason to choose your business? Sometimes the answer changes the website. Sometimes it changes the offer.
We’re The Absurd Company, founded and owned by Andrew Morgan. From Kingston, Jamaica, we bring website development, content, marketing and business thinking together for businesses worldwide.
01 / THE WORK & THE THINKING
The work.
The thinking behind it.
A good first impression is only part of the story. See how the brief, visual direction and next customer decision come together.
Self-initiated studio concepts. Imagined businesses, original directions and no claimed client results.
All design studies ↗Slow House
What if the itinerary was the thing you came to escape?
IN THE STUDYAn empty itinerary becomes a retreat identity, a room-selection study and an invitation in print.
See the brief & design decisionsOff/Script
What if your usual came with a plot twist?
IN THE STUDYThe Plot Twist Pair carries a small break from routine through the packaging, campaign and first order.
See the brief & design decisionsMore from the studio: a Kingston listening café, a Grenadian chocolate brand and a Mexico City ceramics catalogue.
Explore all five studies ↗NOW, ABOUT YOUR BUSINESS.
What could this
look like for you?
A new website, a better store or a clearer way to tell your story. Start with what you want to change.
02 / WEB DESIGN, CONTENT & DIGITAL MARKETING SERVICES
The whole picture.
Every little detail.
A website worth finding.
A business worth choosing.
We connect the pieces.
Explore all services ↗
01Web design & development
MAKE THE NEXT STEP OBVIOUS
Your best salesperson should work around the clock.
A first website, a full website redesign or an online store. We plan, design and build around what your customers need to know, feel and do. Clear content, responsive design and SEO foundations are part of the thinking.
Let’s talk about your website02Content creation
SAY SOMETHING WORTH REMEMBERING
Give people something worth paying attention to.
A clear story. A recognisable voice. Our content creation brings copywriting, art direction and social content together, giving people a reason to stop, understand and remember you.
Let’s talk about your content03Digital marketing
REACH PEOPLE WITH A REASON TO BUY
Get in front of the people already looking.
Connect the right audience to the right offer. We bring campaigns, landing pages and measurement together so every part has a job.
Let’s talk about your marketing04Business development
GET CLEAR ON THE OPPORTUNITY
A better website starts with a better question.
Who should buy from you, and why? We help sharpen your positioning, offers and customer journey before putting them in front of the world.
Let’s talk about your next move05AI consulting
MAKE THE WORKDAY WORK BETTER
Less busywork. More room for the good work.
Practical AI consulting starts with the work you actually do. We assess workflows, test useful tools and help your team adopt them with clear human oversight.
Let’s talk about what’s possibleNot sure where to start? Bring us the problem.
We’ll help you find the right first step ↗03 / NO MYSTERY. JUST GOOD WORK.
Wild ideas.
A very sensible process.
Then, we get specific.
A clear direction, a defined scope and a plan you can understand. You know what we are building and why.
Good ideas meet detail.
We design, write, build and test. You see the work as it takes shape, with clear moments to give feedback.
Launch is a beginning.
We put it into the world with the handover and measurement it needs. Then use what we learn to guide what comes next.
04 / NOTES FROM THE STUDIO
Something
to think about.
An unusual idea needs a stricter brief.
Five practical questions for deciding whether an unexpected brand or website idea deserves to be built, with examples from Absurd’s studio explorations.
Read the story
Before you redesign your website, ask these five questions.
A new look is only part of the brief. Start with the customers, decisions and business problems your website needs to serve.
Read the storyA website brief you can actually finish.
What to tell an agency before a website project, what can wait, and a short worksheet to help you get the useful details down.
Read the story05 / FAIR QUESTIONS
Before you
say hello.
A few things you might
be wondering.
Can you help if we do not know exactly what we need?
Yes. Start with the business problem: fewer enquiries than you want, a website you have outgrown, or a new offer you need to launch. We can help define the right scope before you commit to a build.
Do you only build websites?
Website design and development are at the centre of what we do. We also offer content creation, digital marketing, business development and AI consulting. Bring us a specific project or ask us to connect the pieces.
How much does a custom website cost?
The price depends on the number of pages, content, integrations and level of support. A focused business website and a complex ecommerce store need different scopes. Share your goals and a comfortable investment range. We will agree on the scope and price before work begins.
How long does it take to design and build a website?
Timing depends on the number of pages, technical requirements and how ready your content is. We agree on milestones after discovery, with time for feedback and testing. If you have a fixed launch date, tell us at the start.
Can you redesign our existing website?
Yes. Our website redesign work can build on what already works, improve a specific customer journey or start with a fresh direction. We look at your existing content, structure and URLs before recommending the right scope. We can work with your current brand too.
Do you work with businesses outside Jamaica?
Yes. We are based in Kingston, Jamaica and work with businesses worldwide. We agree on meeting times, feedback checkpoints and handover at the start, so your team knows when to weigh in and what happens next.
What happens after launch?
We discuss handover, ongoing support, content updates and measurement as part of the scope. You will know what is included and what ongoing help costs before the project starts.
YOUR NEXT CHAPTER STARTS HERE
Got a good
feeling?
Tell us about your business and what you want to change. A rough outline is enough to start a conversation.
hello@weareabsurd.coWHAT HAPPENS NEXT
Based in Kingston, Jamaica.
Working with businesses worldwide.