Give the name a product behaviour.
The contrasting cans appear as a pair, rather than two unrelated hero props. The shop leads with the mixed option, so “off-script” describes a choice as well as a tone of voice.
STUDIO EXPLORATION / Brand & ecommerce
Off/Script.
Your usual. Plus one.
An imagined drinks brand for a small departure from the usual. The Plot Twist Pair puts two named flavours in one order, giving the brand’s attitude a role in the product and the shop.
- THE CONTEXT
- Brand & ecommerce
- THE DISCIPLINES
- Brand exploration / Packaging direction / Ecommerce UX
- PROJECT STATUS
- Self-initiated concept. Not launched.
An imagined business. A considered direction. This is a self-initiated studio exploration. It is not a commissioned client project, a live business or a claim of measured results.
THE OBJECTIVE
Turn trying a different flavour into a small, understandable first order, with a recognisable identity across the pack and shop.
THE INTENDED AUDIENCE
People meeting a new drinks brand for the first time, comparing flavours and deciding what to put in a first order.
WHAT WE DESIGNED
- Original packaging and campaign artwork
- Desktop and mobile shop direction
- Product-selection interface study
01 / THE QUESTION
What if your usual came with a plot twist?
A brand called Off/Script needs to do more than look rebellious. We imagined a first order that makes the name useful: a familiar flavour paired with a different one to try.
The question is whether a small mixed order can make exploration feel approachable. The study shows that proposition through packaging and a shop illustration. It does not establish demand, a recipe or a sales result.
02 / THE ABSURD ANGLE
You are allowed to change your mind.
Treat the first order as a taste rehearsal. A familiar flavour sits beside a deliberate departure, with a simple comparison question: which would you choose again? The working flight builder makes its pairing rule visible. The commercial hypothesis is that a small, understandable trial could be more useful than asking an unfamiliar customer to commit to a large case. That needs testing against fulfilment costs and repeat orders.
Keep the surprise out of the small print.
Original and Citrus are named in the selection. A real store would show recipes, allergens, quantities and price before checkout, with no random substitutions.
Let people keep their usual.
A single-flavour alternative sits alongside the pair. The creative idea invites a detour without making the customer fight the shop to buy what they want.
03 / THE NEXT DECISION, UP CLOSE
Two flavours. One small detour.
The mixed pair is the starting suggestion. Both flavours are named, the contents are visible and a single-flavour order stays available. The surprise belongs in the taste, with no mystery about what arrives.
TRY THE IDEA / The taste rehearsal
You are allowed to change your mind.
A first order should help you discover your taste. Build a two-can tasting flight around a familiar flavour and one considered departure.
Working studio prototype. Illustrative products and services, with no booking, order or data submission.
THE IDEA, IN VIEW
From the pack to the personality. One recognisable idea.
The two contrasting cans become a product proposition: one familiar flavour, one to try.
The campaign points to the pair you can choose in the shop, giving the attitude a product behind it.
THE VISUAL LANGUAGE
A few choices.
A clear personality.
Compressed, emphatic display lettering, paired with simple product labels and a quieter shop interface.
Lilac#CE9BD4
Electric yellow#D9EF66
Plum#321438
04 / THE OUTPUT & ITS LIMITS
What it shows.
What comes next.
A drinks identity with a product idea behind its attitude. The mixed pair connects the contrasting cans, the campaign’s “daily plot twist” and the first shopping decision.
Evidence statusThis study shows original brand artwork and a proposed shopping interface. It is not a trading store, a tested checkout or evidence of sales. No commercial results have been measured.
For a real-world launch
A production project would also need to:
- Test whether a mixed first order is appealing, understandable and commercially viable alongside single-flavour orders.
- Confirm recipes, ingredients, allergens, quantities, price, shipping and returns. No health or performance benefit is established.
- Test product selection, payment, order confirmation and mobile navigation.
THE WORK, PROPERLY CREDITED
Credits & sources.
- Concept direction & interface design
- The Absurd Company
- Packaging & campaign artwork
- Original studio concept artwork
A QUESTION FROM YOUR OWN BUSINESS?
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into perspective.
ANOTHER POINT OF VIEW
Different business.
Different expression.
Explore the next studio project, or bring us a question from your own business.
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Side A
An imagined Kingston listening café where the album sets the evening. A record-first programme, a seat in the room and a reason to stay after the last track.