The Absurd Company Journalhttps://weareabsurd.co/journal/Practical thoughts on websites, content and clearer customer journeys.enAn unusual idea needs a stricter brief.https://weareabsurd.co/journal/an-unusual-idea-needs-a-stricter-brief/https://weareabsurd.co/journal/an-unusual-idea-needs-a-stricter-brief/Five practical questions for deciding whether an unexpected brand or website idea deserves to be built, with examples from Absurd’s studio explorations.Tue, 20 Oct 2026 00:00:00 GMTBefore you redesign your website, ask these five questions.https://weareabsurd.co/journal/before-you-redesign-your-website/https://weareabsurd.co/journal/before-you-redesign-your-website/A new look is only part of the brief. Start with the customers, decisions and business problems your website needs to serve.Tue, 20 Oct 2026 00:00:00 GMTA website brief you can actually finish.https://weareabsurd.co/journal/what-to-put-in-a-website-brief/https://weareabsurd.co/journal/what-to-put-in-a-website-brief/What to tell an agency before a website project, what can wait, and a short worksheet to help you get the useful details down.Tue, 20 Oct 2026 00:00:00 GMTYour homepage needs a clear next step.https://weareabsurd.co/journal/give-your-homepage-a-clear-next-step/https://weareabsurd.co/journal/give-your-homepage-a-clear-next-step/Help people move from a good first impression to a useful action, with clear offers, specific button labels and a little less guesswork.Tue, 20 Oct 2026 00:00:00 GMT