THE ABSURD COMPANY
WEBSITE LAUNCH CHECKLIST
Updated 20 October 2026

1. THE MESSAGE AND THE CONTENT
[ ] The main offer, intended audience and next step are clear.
[ ] Service details, prices where shown, contact information and factual claims are approved.
[ ] Images, fonts and other assets have permission for their intended use.
[ ] Navigation labels and important links describe where they lead.
[ ] Placeholder copy, test products and unfinished pages have been removed or withheld.

2. THE PATHS PEOPLE WILL ACTUALLY TAKE
[ ] The main enquiry, booking or buying journey has been tested from start to finish.
[ ] Form labels, required fields, validation and error messages are clear.
[ ] The page explains whether an enquiry is sent, booked or prepared as an email draft.
[ ] Confirmation messages describe what really happened and what the visitor should do next.
[ ] Email, telephone, download and external-platform links go to the correct destinations.

3. SMALL SCREENS AND DIFFERENT WAYS TO BROWSE
[ ] The navigation and key actions work with a keyboard, with a visible focus indicator.
[ ] Text can be enlarged without hiding important information or controls.
[ ] The layout has been checked on a small phone and a wider desktop screen.
[ ] Meaningful images have useful alternative text, and decorative images are marked appropriately.
[ ] Text contrast, touch targets and reduced-motion behaviour have been reviewed.

4. THE PAGES SEARCH ENGINES WILL FIND
[ ] Each important page has a descriptive title, meta description and main heading.
[ ] Canonical URLs, social previews and structured data describe the real page and business.
[ ] Changed URLs have a redirect plan, and valuable old content has a destination.
[ ] The sitemap and robots settings reflect the pages intended for public discovery.
[ ] Broken links, missing images and the HTTP response for a nonexistent page have been checked.

5. OWNERSHIP, MAINTENANCE AND PRIVACY
[ ] The production domain and secure connection work on the intended address.
[ ] The business knows who owns and can access the domain, hosting and connected accounts.
[ ] The privacy information matches the forms, storage, analytics and tools actually in use.
[ ] Someone is responsible for content updates, support and renewing paid services.
[ ] A backup or rollback route is available, and the team knows how to request a correction.

6. AFTER IT GOES LIVE
[ ] The main customer journey has been tested again on the production site.
[ ] For submitted forms, a real test reaches the intended inbox or system.
[ ] The live sitemap and important pages can be reviewed in the business’s search tools.
[ ] The team can distinguish a click or draft from a delivered enquiry or completed order.
[ ] There is a date to review errors, customer feedback and the quality of enquiries.

Add project-specific checks and verify the details with the responsible people.

Source: https://weareabsurd.co/resources/website-launch-checklist/
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