THE ABSURD COMPANY
A SHORT WEBSITE BRIEF

Fill in what you know. "We need help with this" is a useful answer too.

1. YOUR BUSINESS
What do you sell? Who buys it? Why do people choose you?

2. THE PROBLEM
What is not working today? Share two or three specific examples.

3. THE PEOPLE
Who will use the website? What questions do they need answered?

4. THE NEXT STEP
What would you like someone to do after visiting?

5. THE ESSENTIALS
What must the website support at launch? What could come later?
List any existing tools, booking systems or integrations.

6. THE CONTENT
What words, images and brand materials are ready? What needs creating?

7. THE CONSTRAINTS
Comfortable investment range:
Preferred launch date (and whether it is fixed):
Who will approve the work:
Who will look after the site:

8. REFERENCES
Share a few websites and describe the specific details you like.

Please do not include passwords, private customer data or confidential material.

hello@weareabsurd.co
weareabsurd.co